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General Book Search for "9781118556849"

General Books
School Books

Author : L. Meghan Mahoney,Tang Tang
Paperback
Published : Friday 4 November 2016
ISBN : 9781118556849
Price : €45.57

Description

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.