The Rowman & Littlefield Handbook of Media Management and Business

Author : L. Meghan Mahoney,Tang Tang

Paperback

Published : Tuesday 27 September 2022

ISBN : 9781538174111

Price : €44.46

Description

This authoritative handbook connects research and industry practice in a one-stop reference for media students and professionals. Addressing the latest technologies and business practices, the handbook offers strategic guidance for solving media management issues in a convergent environment.

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