Strategy JourneysAuthor :
Paperback
Published : Tuesday 13 September 2016
Description
Strategy Journeys starts from the premise that strategic planning suffers from a bad press: it can be seen as complex, technical, remote from the day-to-day reality of an organisation, undertaken by an elite specialist executive group, producing threatening changes whose rationale is barely understood - or, perhaps worse still, having no worthwhile impact at all. David Booth aims to help them by demystifying the concept and propounding a `first principles approach to developing a strategic plan within the context of the individual organisation and with the flexibility to adapt the process to focus on what really matters.
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