The 4 A's of MarketingAuthor :
Paperback
Published : Monday 19 December 2011
Description
In this book, the authors present a powerful and tested approach that helps managers see a businesss every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these attributes are called the "4As." The 4A framework derives from a customer-value perspective based on the four distinct roles that customers play in the market: seekers, selectors, payers and users. For a marketing campaign to succeed, it must achieve high marks on all four As, using a blend of marketing and non-marketing resources.
You may also like ...
by
Hardback
15 Feb 2006
Sales and marketing
€234.00
Extended stock – Dispatch 5-7 days
by
Paperback
01 Jan 2006
Sales and marketing
€60.83
Extended stock – Dispatch 5-7 days
by
Hardback
20 Dec 2011
Sales and marketing
€128.70
Extended stock – Dispatch 5-7 days
by
Paperback
19 Dec 2011
Sales and marketing
€64.34
Extended stock – Dispatch 5-7 days
Reviews