The Activation Imperative

Author : Laurence Minsky,William Rosen

Hardback

Published : Tuesday 29 November 2016

ISBN : 9781442257047

Price : €47.97

Description

In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.

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