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General Book Search for "9783031474200"

General Books
School Books

Author : Neil Bendle,Shane Wang
Hardback
Published : Sunday 17 December 2023
ISBN : 9783031474200
Price : €40.94

Description

This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. Crucially, these strategies' advantages can be communicated in financial terms to non-marketers, instilling accountability in marketing and augmenting firm value through well-informed investment decisions.