The Dragonfly Effect

Author : Andy Smith,Jennifer Aaker

Hardback

Published : Friday 15 October 2010

ISBN : 9780470614150

Price : €23.39

Description

Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference.

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