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The Economics of Nudge

Published : Monday 10 October 2016
ISBN : 9781138938533
Price : €848.25


Description

Proponents of `nudge theory argue that, because of our human susceptibility to an array of biases, we often make subprime choices and decisions that make us poorer, less healthy, and more miserable than we might otherwise be. However, using behavioural economics-and insights from other disciplines-they suggest that apparently small and subtle solutions (or `nudges) can lead to disproportionately beneficial outcomes without unduly restricting our freedom of choice.

This collection is co-edited by Cass R. Sunstein (Robert Walmsley University Professor at Harvard), the co-author (with Richard Thaler) of the pioneering Nudge: Improving Decisions About Health, Wealth, and Happiness (2008), and Lucia Reisch of the Copenhagen Business School. The Economics of Nudge is fully indexed and has a comprehensive introduction, newly written by the editors, which places the collected material in its historical and intellectual context. It is an essential work of reference and is destined to be valued by scholars, students, and policymakers as a vital resource.



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