The Elusive Fan: Reinventing Sports in a Crowded Marketplace

Author : Ben Ryan Shields,Philip Kotler

Hardback

Published : Sunday 16 July 2006

ISBN : 9780071454094

Price : €45.62

Description

A guide to business strategies that you can use for sports marketing, including developing star power, transforming and distributing a brand, filling the stands, and, important, understanding how fans make, break, and reconnect to a sport.

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