The Essential Charles Dickens School ResourceAuthor :
Hardback
Published : Tuesday 4 July 2017
Description
Exchange Behavior in Selling and Sales Management presents a pragmatic and easy-to-implement framework for the successful operation of selling and sales management. Focused specifically on the value-exchange behavior of buyers and sellers, the book is composed of eight fundamental building blocks, which provide:* A revolutionary framework to describe the dynamics of consumer and organizational buying processes* A scientific, analytical approach to the personal elements in selling * A much needed insight into the personal interactions between buyers and sellers, both the implicit and explicit * A new and unique structure which integrates psychographic data mining and modeling techniques in a sales context, for the first time Exchange Behavior in Selling and Sales Management reflects selling and sales management practices within the field, based upon the extensive experience of the authors and other contributors. It is essential reading for advanced students, practitioners and researchers in sales and marketing.
You may also like ...
![Product](https://abcbooksimages.s3.eu-west-1.amazonaws.com/sBookimagesFlat2020/9781138437555.jpg)
by
Hardback
04 Jul 2017
Primary and middle schools
€204.75
Extended stock – Dispatch 5-7 days
![Product](https://abcbooksimages.s3.eu-west-1.amazonaws.com/sBookimagesFlat2020/9781138173293.jpg)
by
Hardback
01 Aug 2016
Primary and middle schools
€134.55
Extended stock – Dispatch 5-7 days
![Product](https://abcbooksimages.s3.eu-west-1.amazonaws.com/sBookimagesFlat2020/9780857463807.jpg)
by
Paperback
18 Sep 2015
Childrens / Teenage general interest: Drama and performing arts
€15.20
Extended stock – Dispatch 5-7 days
![Product](https://abcbooksimages.s3.eu-west-1.amazonaws.com/sBookimagesFlat2020/9781570619090.jpg)
by
Paperback
25 Feb 2014
Childrens / Teenage reference: Subject-specific reference
€12.86
Extended stock – Dispatch 5-7 days
Reviews