The Franchise Era

Author : Bryan Hikari Hartzheim,Stephen Mamber

Hardback

Published : Tuesday 30 April 2019

ISBN : 9781474419222

Price : €111.15

Description

Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.

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