The Global Economics of Sport

Author : Chris Gratton,Girish Ramchandani

Paperback

Published : Thursday 21 June 2012

ISBN : 9780415586191

Price : €62.00

Description

This book is the first to examine the economics of contemporary sport using the global market as the primary unit of analysis. Starting with a survey of the changing nature of the sports market over the last hundred years, the book explores the difficulties of measuring the true scale and impact of the global sports economy, employing a wealth of empirical data to define and analyze the sports market and all its sub-sectors. In doing so, the book draws on case studies from the UK, Europe, North America and beyond. This book is essential reading for any student or professional with an interest in the economics of sport.

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