The Global Enterprise

Author : Erdener Kaynak,Riad Ajami

Paperback

Published : Wednesday 22 November 2006

ISBN : 9780789023407

Price : €46.79

Description

Entrepreneurial ideas that look great on the drawing board can turn out to be deal breakers when introduced in real markets, even when theyve been put through the toughest business modeling tests. The Global Enterprise examines how a healthy relationship between entrepreneurship and globalization can combine with new methods of knowledge creation to enhance economic development and build firm sustainability. This unique book takes a fresh and innovative approach to the practical aspects of international business, including economic cluster formation, network formation, market entry, public policy controls and incentives, economic competitiveness, and the creation of value.

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