The Hero and the Outlaw: Building Extraordinary Brands Through the Power of ArchetypesAuthor :
Hardback
Published : Friday 16 February 2001
Description
Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
You may also like ...
![Product](https://jackets.dmmserver.com/media/140/97800713/9780071364157.jpg)
by
Hardback
16 Feb 2001
Social, group or collective psychology
€31.58
Extended stock – Dispatch 5-7 days
![Product](https://abcbooksimages.s3.eu-west-1.amazonaws.com/sBookimagesFlat2020/9781032445571.jpg)
by
Paperback
23 Nov 2023
Writing and editing guides
€40.94
Extended stock – Dispatch 5-7 days
![Product](https://abcbooksimages.s3.eu-west-1.amazonaws.com/sBookimagesFlat2020/9781032445588.jpg)
by
Hardback
23 Nov 2023
Writing and editing guides
€157.95
Extended stock – Dispatch 5-7 days
![Product](https://abcbooksimages.s3.eu-west-1.amazonaws.com/sBookimagesFlat2020/9781800696167.jpg)
by
Hardback
28 Sep 2023
Quotations, proverbs and sayings
€8.18
Extended stock – Dispatch 5-7 days
Reviews