The Impact of Digitalization on Current Marketing Strategies

Author : Luis Matosas-Lopez

Hardback

Published : Thursday 14 March 2024

ISBN : 9781837536870

Price : €93.60

Description

Digitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions.

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