The Internet Trap

Author : Matthew Hindman

Paperback

Published : Tuesday 10 November 2020

ISBN : 9780691210209

Price : €22.22

Description

Why there is no such thing as a free audience in today's attention economyThe internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend onlineâ?"and grab all the profits. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else, and reveals what small players can do to survive in a game that is rigged against them. Challenging some of the most enduring myths of digital life, Matthew Hindman explains why net neutrality alone is no guarantee of an open internet, and demonstrates what it really takes to grow a digital audience in today's competitive online economy.

You may also like ...

The Internet Trap

by Matthew Hindman

Paperback

10 Nov 2020

Political structures: democracy

€22.22

Extended stock – Dispatch 5-7 days

The Internet Trap

by Matthew Hindman

Hardback

25 Sep 2018

Political structures: democracy

€32.76

Extended stock – Dispatch 5-7 days

The Myth of Digital Democracy

by Matthew Hindman

Paperback

16 Nov 2008

Politics and government

€32.76

Extended stock – Dispatch 5-7 days

Pre-Order

Paul the Peacock

by Tilly Matthews,Tilly Matthews

Paperback

08 Aug 2024

Picture storybooks

€9.35

Pre-Order

Reviews