The Language of Advertising

Author : Kim Schroder,Torben Vestergaard

Paperback

Published : Thursday 11 April 1985

ISBN : 9780631127437

Price : €45.57

Description

Whenever we pick up a newspaper or magazine, turn on the television or look at the heardings on roadsides, we are confronted with advertisements. These do more than simply sell a product - they work in subtle ways to persuade us to accept the way of life and pattern of our needs that they depict.

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