The Mana of Mass SocietyAuthor :
Paperback
Published : Tuesday 24 October 2017
Description
We often invoke the "magic" of mass media to describe seductive advertising or charismatic politicians. In The Mana of Mass Society, William Mazzarella asks what happens to social theory if we take that idea seriously. How would it change our understanding of publicity, propaganda, love, and power? Mazzarella reconsiders the concept of "mana," which served in early anthropology as a troubled bridge between "primitive" ritual and the fascination of mass media. Thinking about mana, Mazzarella shows, means rethinking some of our most fundamental questions: What powers authority? What in us responds to it? Is the mana that animates an Aboriginal ritual the same as the mana that infuses a rioting crowd, a television audience, or an internet public? At the intersection of anthropology and critical theory, The Mana of Mass Society brings recent conversations around affect, sovereignty, and emergence into creative contact with classic debates on religion, charisma, ideology, and aesthetics.
You may also like ...
by
Hardback
25 Nov 2019
Literature: history and criticism
€66.69
Extended stock – Dispatch 5-7 days
by
Paperback
25 Nov 2019
Literature: history and criticism
€23.40
Extended stock – Dispatch 5-7 days
by
Hardback
24 Oct 2017
Archaeology
€93.60
Extended stock – Dispatch 5-7 days
by
Paperback
24 Oct 2017
Archaeology
€28.08
Extended stock – Dispatch 5-7 days
Reviews