General Book Search for "9780899301426"

The Management of International Advertising

Hardback
Published : Thursday 9 November 1989
ISBN : 9780899301426
Price : €86.58


Description

The recent trend toward a multifaceted business environment that is global rather than strictly national in nature makes it increasingly important for advertising and communication professionals to understand the principles and practices of marketing and advertising planning in international markets.



You may also like ...

Product

Global Business

Hardback
05 Nov 2018
International economics

€99.44

Extended stock – Dispatch 5-7 days
Product

Successfully Doing Business/Marketing I...

Hardback
04 Nov 2008
Economics

€169.65

Extended stock – Dispatch 5-7 days
Product

The Global Enterprise

Hardback
28 Dec 2006
Entrepreneurship / Start-ups

€99.44

Extended stock – Dispatch 5-7 days
Product

The Global Enterprise

Paperback
22 Nov 2006
Entrepreneurship / Start-ups

€46.79

Extended stock – Dispatch 5-7 days

Reviews