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General Book Search for "9780199590179"

General Books
School Books

Author : Benjamin Senauer,Misha Petrovic
Hardback
Published : Thursday 24 February 2011
ISBN : 9780199590179
Price : €146.25

Description

In eleven chapters by leading scholars, The Market Makers provides a detailed but highly readable analysis of how retailers have become the leading drivers of the new global economy. The analytic core is the "market-making perspective," which refocuses economic analysis away from factories and production to markets and market-making.