The Marketing Book

Author : Michael Baker,Susan Hart

Hardback

Published : Wednesday 20 April 2016

ISBN : 9780415703765

Price : €210.60

Description

The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises.

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