The Neuro-Consumer

Author : Anne-Sophie Bayle-Tourtoulou,Michel Badoc

Hardback

Published : Wednesday 6 May 2020

ISBN : 9780367895907

Price : €58.49

Description

This book explains the subconscious behaviour of the neuro-consumer and shows how companies are using these findings to cast light on their own consumers behaviour. It is an essential companion to marketers and brand strategists interested in neuroscience, and vital reading for any advanced student or researcher in this area.

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