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General Book Search for "9780198714811"

General Books
School Books

The Oxford Handbook of Pricing Management

Author : Ozalp Ozer,Robert Phillips
Paperback
Published : Thursday 5 June 2014
ISBN : 9780198714811
Price : €40.94

Description

A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals, pricing tactics, and pricing management.