The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product ManagerAuthor :
Hardback
Published : Thursday 4 July 2019
Description
A brilliant guide for product managers - updated with new ways to think about customers, markets, products, and business models, where business transformation is the watchword!The Product Manager's Survival Guide has been helping product managers master their craft since its original publication. But six years has virtually transformed the way businesses plan, create, and manage their products, and this brand-new edition brings readers fully up to date to compete in the digital world. Steven Haines spent a full year conducting research, both in Silicon Valley and across the globe to learn what makes companies achieve success through the effective deployment of product management, and the cultivation of product managers. This new edition draws upon that knowledge and shows even the most traditional companies how to compete in the digital age. The Product Manager's Survival Guide, Second Edition includes:*NEW tools to assess product management acumen*NEW methodologies and tools for assessing and improving product strategy*NEW and updated chapters on people, processes, and products that create unique customer experiences*NEW ways to think about phased and agile product development
You may also like ...
![Product](https://abcbooksimages.s3.eu-west-1.amazonaws.com/sBookimagesFlat2020/9781260468540.jpg)
by
Hardback
02 Jun 2021
Business and Management
€70.19
Extended stock – Dispatch 5-7 days
![Product](https://abcbooksimages.s3.eu-west-1.amazonaws.com/sBookimagesFlat2020/9780241399460.jpg)
by
Paperback
06 Feb 2020
Management: leadership and motivation
€11.69
Extended stock – Dispatch 5-7 days
![Product](https://abcbooksimages.s3.eu-west-1.amazonaws.com/sBookimagesFlat2020/9781260135237.jpg)
by
Hardback
04 Jul 2019
Production and quality control management
€25.73
Extended stock – Dispatch 5-7 days
![Product](https://abcbooksimages.s3.eu-west-1.amazonaws.com/sBookimagesFlat2020/9781509921225.jpg)
by
Hardback
15 Nov 2018
International law
€140.40
Extended stock – Dispatch 5-7 days
Reviews