The Psychology of Consumer BehaviorAuthor :
Hardback
Published : Tuesday 1 May 1990
Description
The authors bring together a broad survey of small answers to a big question: "Why do consumers do what they do?". They present current psychological theory and research as it illuminates fundamental issues of behaviour, emphasizing how it can be employed to influence consumers.
You may also like ...
by
Hardback
01 May 1990
Consumerism
€152.10
Extended stock – Dispatch 5-7 days
by
Hardback
13 Oct 2022
Popular music
€29.25
Extended stock – Dispatch 5-7 days
Reviews