The Soft Power of Construction Contracting OrganisationsAuthor :
Hardback
Published : Thursday 22 January 2015
Description
In this groundbreaking book, the particular importance of optimising the so-called "soft power" of construction organisations, is addressed. Things like organisational culture, responsible corporate behaviour, and building trust-based relationships with other stake-holders are seen as facets of a broader organisational capability, and the advantages of this strength are also explored.
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