The Trans-Oceanic Marketing Channel

Author : Erdener Kaynak

Hardback

Published : Monday 25 August 1997

ISBN : 9780789001160

Price : €152.10

Description

This book applies “marketing channel” analysis to Africas export agriculture and examines the opportunities, problems, and policies of the various channel members. Youll find a fresh and long-run view of export agriculture that is not entrapped in the current pessimism about downward trends in sub-Saharan Africa. The Trans-Oceanic Marketing Channel will open your eyes to vertical, ocean-straddling links between actors, particularly the exporters and importers.

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