Tools for Innovation

Author : Arthur Markman,Kristin Wood

Hardback

Published : Thursday 13 August 2009

ISBN : 9780195381634

Price : €66.69

Description

In this unique and exciting collaboration, engineers, cognitive scientists, psychologists, computer scientists, and marketers explore the practical methods that support innovation and creative design, from different ways of thinking and conceptualizing to computer-based tools. The authors present research on processes as well as on the evaluation of existing methods. Their lessons drawn are at the forefront of the interdisciplinary movement to use science to help organizations thrive.

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