Tourism Marketing in East and Southeast Asia

Author : Dimitrios Stylidis,Prof Seongseop (The Hong Kong Polytechnic University) Kim

Hardback

Published : Wednesday 4 January 2023

ISBN : 9781800622142

Price : €115.60

Description

This book explores the marketing approaches, techniques and tools used by various countries in the Southeast Asia region both collectively and individually to manage their tourism offerings and position them in the global tourism market, includes chapters on China, Indonesia, Japan, Korea, Macao, Mongolia, Myanmar, Vietnam.

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