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General Book Search for "9781781902134"

General Books
School Books

Author : Ana Maria Munar,Szilvia Gyimothy
Hardback
Published : Thursday 18 July 2013
ISBN : 9781781902134
Price : €133.37

Description

This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation. Acknowledging the collective value creation mechanisms of new media, the authors explore how technology nurtures, augments and modifies social or commercial interactions in tourism.