Trademarks, Brands, and CompetitivenessAuthor :
Hardback
Published : Friday 5 March 2010
Description
Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.
You may also like ...
by
Paperback
05 Jun 2013
Economic history
€46.79
Extended stock – Dispatch 5-7 days
by
Hardback
05 Mar 2010
Sales and marketing
€198.90
Extended stock – Dispatch 5-7 days
by
Paperback
24 Oct 2023
Biochemistry
€181.35
Extended stock – Dispatch 5-7 days
by
Hardback
01 Aug 2023
Social and cultural history
€107.64
Extended stock – Dispatch 5-7 days
Reviews