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General Book Search for "9781119076315"

General Books
School Books

Trend-Driven Innovation

Author : David Mattin,Maxwell Luthy
Paperback
Published : Friday 6 November 2015
ISBN : 9781119076315
Price : €30.42

Description

Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.