Trust in Market Relationships

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General Book Search for "9781845427610"

General Books
School Books

Author : Sandro Castaldo
Hardback
Published : Tuesday 27 November 2007
ISBN : 9781845427610
Price : €128.70

Description

Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. He aims not to simplify this complexity, but to present guidelines for an interpretative model of trust, and to define fundamental concepts for trust management strategies.