Truth in Marketing

Author : Thomas Anker

Hardback

Published : Friday 1 April 2016

ISBN : 9781138849198

Price : €66.68

Description

This book develops a theory of truth in marketing and discusses the implications for consumers, marketing professionals and policymakers. It demonstrates that claim-evidence relations in marketing are extremely complex, comprising factual, symbolic and context claims. Using a wide selection of engaging global examples and cases, this book sets out the issues - the problem of truth in marketing, a theory of truth in marketing, and the wider significance of marketing truth for society. This engaging book is a provocative read for all scholars and educators in marketing, marketing/business ethics and CSR.

You may also like ...

15% Off RRP

Ships Quickly

THOMAS & FRIENDS :THOMAS' CRAZY DAY

CHILDRENS 0-4

€7.05€5.99

Low in Stock

Truth in Marketing

by Thomas Anker

Paperback

12 Dec 2019

Business ethics and social responsibility

€22.22

Extended stock – Dispatch 5-7 days

Truth in Marketing

by Thomas Anker

Hardback

01 Apr 2016

Business ethics and social responsibility

€66.68

Extended stock – Dispatch 5-7 days

Associative Governance in Scandinavia

by Anker Brink Lund,Soren Christensen

Hardback

15 Feb 2024

Regional / International studies

€152.10

Extended stock – Dispatch 5-7 days

Reviews