For over seventy-five years, Archie and the gang at Riverdale High have been America’s most iconic teenagers. Yet they have been relatively ignored by scholars—until now. Twelve-Cent Archie is both the first academic study of these comics and an innovative creative work in its own right. In a hundred short chapters, renowned comics scholar Bart Beaty takes us on a witty, eclectic tour of the Archie universe, addressing everything from the history of the American teenager to the mystery of Jughead’s hat.