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General Book Search for "9780367322496"

General Books
School Books

Author : Sandeep Roy,Tobias Kutzewski
Hardback
Published : Monday 15 March 2021
ISBN : 9780367322496
Price : €157.95

Description

This new book explores how firms achieve competitive advantage in a disruptive, digital, and globalised business landscape. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft.