Using Social Marketing for Public Emergency PreparednessAuthor :
Hardback
Published : Thursday 10 September 2015
Description
Using Social Marketing for Public Emergency Preparedness applies the process of social marketing, which has been used widely in public health and other disciplines, to the lack of public preparedness. Written for emergency managers in government and non-profit agencies, students, and volunteers, the book provides enough background and resources to enable the user to carry out an effective emergency preparedness campaign in their community and maintain it over time. Unlike preparing one message for everyone, social marketing involves working with smaller communities to identify what and how people want to learn, training them, and then maintaining that relationship to insure their preparedness. Because most emergency management agencies lack resources to take on such an initiative, the book provides readers with low cost methods to begin a social marketing program.
You may also like ...
by
Hardback
10 Sep 2015
Social impact of disasters / accidents (natural or man-made)
€152.10
Extended stock – Dispatch 5-7 days
by
Paperback
09 Sep 2015
Social impact of disasters / accidents (natural or man-made)
€42.11
Extended stock – Dispatch 5-7 days
by
Hardback
30 May 2001
Domestic abuse
€67.86
Extended stock – Dispatch 5-7 days
by
Paperback
05 Jan 2026
Filmmaking and production: technical and background skills
€70.19
Reviews