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Value co-creation in sport management

Paperback
Published : Wednesday 23 October 2019
ISBN : 9781138086203
Price : €50.30


Description

The aim of this book is to spark the debate over value co-creation in the context of sport management, to develop better theories, and to provide guidance for sport managers for the design of value creation as a collaborative relational and dynamic process between multiple actors. The book was published as a special issue of European Sport Management Quarterly.



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