Visual Communication

Author : Janis Teruggi Page,Margaret Duffy

Paperback

Published : Thursday 8 July 2021

ISBN : 9781119226475

Price : €59.61

Description

Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers Visual Communication: Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them. The authors provide an overview of theoretically-informed literacy and critical analysis of visual communication and demonstrate the ways in which we can assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book: Reveals how to analyze visual imageryIntroduces a 3-step process, Research-Evaluate-Create, to apply the knowledge gainedCombines research, theory, and professional practice of visual communication Designed for undergraduate and graduate courses in visual communication as well as visual rhetoric, visual literacy, and visual culture, Visual Communication: Insights and Strategies reveals how to apply rhetorical theories to visual imagery.

You may also like ...

Ships Quickly

Duffy and Son

by OWENS DAMIEN

Paperback

16 Mar 2023

MODERN LITERATURE

€11.75

Low in Stock

Visual Communication

by Janis Teruggi Page,Margaret Duffy

Paperback

08 Jul 2021

Sociology and anthropology

€59.61

Extended stock – Dispatch 5-7 days

Duffy and Son

by OWENS DAMIEN

Paperback

31 Mar 2022

TALL PAPERBACKS

€17.99

Extended stock – Dispatch 5-7 days

Tech Manual for Uhrina/Duffy/Beaty's Au...

by James E. Duffy,Paul Uhrina

Paperback

24 Sep 2020

Automotive technology and trades

€62.00

Extended stock – Dispatch 5-7 days

Reviews