Visual Merchandising for Fashion

Author : Jonathan Baker,Sarah Bailey

Paperback

Published : Thursday 18 November 2021

ISBN : 9781350071599

Price : €30.41

Description

Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product.As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry. This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.

You may also like ...

Visual Merchandising for Fashion

by Jonathan Baker,Sarah Bailey

Paperback

18 Nov 2021

Fashion and textile design

€30.41

Extended stock – Dispatch 5-7 days

Designing Gender

by Dr Sarah Elsie Baker

Paperback

25 Jan 2024

Graphic design

€29.24

Extended stock – Dispatch 5-7 days

Designing Gender

by Dr Sarah Elsie Baker

Hardback

25 Jan 2024

Graphic design

€87.75

Extended stock – Dispatch 5-7 days

Youth Cultures and Subcultures

by Brady Robards,Sarah Baker

Paperback

30 Jun 2020

History

€45.62

Extended stock – Dispatch 5-7 days

Reviews