What Do We Really Know About Herta Herzog?

Author : Elisabeth Klaus,Josef Seethaler

Hardback

Published : Wednesday 5 October 2016

ISBN : 9783631673614

Price : €48.26

Description

The book explores in-depth the life and work of Herta Herzog (1910â?"2010), an Austrian-American social psychologist. The chapters written by international scholars for the first time show the amazing scope of Herzogâ?Ts work as both, one of the founders of empirical communication research and the "grand dame" of market and motivation research.

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