What the New Breed of CMOs Know That You Don't

Author : MaryLee Sachs

Hardback

Published : Thursday 11 July 2013

ISBN : 9781409455721

Price : €57.32

Description

MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Knows that You Don't speaks to the future of marketing, the strategic value of the function and the role of the CMO.

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