Wine Management and Marketing, Volume 2Author :
Hardback
Published : Sunday 15 September 2024
Description
With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical contexts, the wine industry has been facing serious difficulties in recent years. Paradoxically, however, this recent period also offers new opportunities. Through the presentation of original research results, reading grids, illustrations and case studies, Wine Management and Marketing 2 analyzes the main challenges facing the wine industry and considers new opportunities: a renewed dynamism of technical, organizational and commercial innovations; the adaptability of actors; a greater introduction of new technologies; etc. The multi-faceted approach adopted by the authors and experts offers an enriched reflection, which provides a better understanding of the current state of the wine industry, and presents various levers for adapting to new commercial, societal and environmental expectations.
You may also like ...
by
Hardback
15 Sep 2024
Sales and marketing
€146.25
by
Hardback
27 Nov 2020
Manufacturing industries
€162.57
Extended stock – Dispatch 5-7 days
by
Paperback
15 Oct 2024
Indigenous peoples
€12.86
by
Hardback
22 May 2024
History of art
€83.07
Extended stock – Dispatch 5-7 days
Reviews