Writing for Busy ReadersAuthor :
Paperback
Published : Thursday 11 January 2024
Description
We were all taught the fundamentals of writing well in school. But how do we write effectively in todays hyper-interactive world?When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadnt been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy readers attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing:Use fewer wordsLower the reading levelUse formatting judiciouslyMake the purpose clear for skimmersEmphasise value for readersMake responding as easy as possible. Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st centurys radically transformed attention marketplace.
You may also like ...
by
Paperback
11 Jan 2024
Writing and editing guides
€19.88
Extended stock – Dispatch 5-7 days
by
Hardback
02 May 2024
Childrens interactive and activity books and kits
€19.88
Extended stock – Dispatch 5-7 days
by
Hardback
09 Nov 2023
Picture storybooks
€19.88
Extended stock – Dispatch 5-7 days
by
Hardback
15 May 2023
Childrens / Teenage general interest: Wildlife and habitats
€19.88
Extended stock – Dispatch 5-7 days
Reviews