Books, Bytes and Business

Author : Bill Martin,Xuemei Tian

Hardback

Published : Thursday 28 October 2010

ISBN : 9780754678373

Price : €152.10

Description

As arguably the first knowledge-based business, book publishing provides an ideal setting for the study of challenge and opportunity. Through combining primary research with secondary analysis drawn from the relevant literatures, this title offers an informative account of business in the knowledge-based economy.

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