Books, Bytes and Business

Author : Bill Martin,Xuemei Tian

Paperback

Published : Thursday 17 November 2016

ISBN : 9781138267923

Price : €60.83

Description

In this readable, informative account, Books Bytes and Business uses book publishing to study challenge and change in the knowledge-based industries. Currently experiencing fierce levels of competition, extreme financial pressures and threatened by technology-induced obsolescence, the industry is used to analyse the vulnerability of traditional business models and the emergence of new opportunities and an exciting future.

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