Branded Content

Author : Jonathan Hardy

Hardback

Published : Friday 27 August 2021

ISBN : 9781138190412

Price : €157.95

Description

This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands own media, native advertising and the integration of branded content across film, television, journalism and publishing, online, mobile and social media.

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