General Book Search for "9781032453545"

Sponsored Editorial Content in Digital Journalism

Hardback
Published : Monday 22 May 2023
ISBN : 9781032453545
Price : €146.25


Description

For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts.



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