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General Book Search for "9780566085376"

General Books
School Books

Author : Christopher Murphy
Hardback
Published : Wednesday 28 September 2005
ISBN : 9780566085376
Price : €157.95

Description

Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the authors own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and imaginative framework for anyone seeking to gather and make effective use of market and company data.