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Competitive Intelligence

Author : Christopher Murphy

Paperback

Published : Monday 24 June 2024

ISBN : 9781032837581

Price : €42.11

Description

Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author???s own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and imaginative framework for anyone seeking to gather and make effective use of market and compan

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